Audience Mood Boards

The primary audience for our trailer will be teens aged 15-18 and young adults that are into horror films mainly based on the slasher genre. We decided this would be our target audience as they will be most likely to visit the cinema and watch our film, they are also more likely to buy DVD's and digital products. Social media and other big brands come very useful when marketing our trailer as they are different media platforms with different audiences. The mood board shows the interests and pop culture our target audience is into, this includes things like social media, gaming, cinema trips, streaming sites/apps like Netflix and Amazon. These mood board interests will help us decide how to market our trailer.

We picked several horror films that relate to our target audience. The majority being films of the slasher genre e.g. Friday The 13th and Scream. Modern horror films will also be a major subject to think about when marketing as our audience has grown up watching these modern trailers and films. These film posters on the mood board also show how we want to make our trailer gritty and scary and they represent what our film trailer is linked to. We want to create a masked character like the iconic Jason from Friday the 13th and Michael Myers from Halloween.