Looking at existing films and their trailers is very
important as it allows us to see how the audience reacts to certain aspects and
conventions so we know what we want to make work in our own trailer. We can
look at the trailers that successfully reached their target audience and see
what made them so successful. It is important that not only do we take the good
aspects of trailers, but we should also adapt them and make them better so it
is suitable for our own target audience but also gives them something new and
fresh. We don’t want to create a trailer that looks like an already existing
one because it will be criticized by our audience and will probably make some
lose interest.
Existing trailers allowed us to find out the conventions of
horror trailers and how we needed to use these conventions in order to make an
impact on our audience.
Horror conventions include:
- Sound effects
- Musical score
- Jump scare(s)
- Eerie/secluded setting (Cabin in the Woods, Blair Witch, Evil Dead, Friday the 13th)
- Technical code
- Character Types
- Editing (Slow paced building up to a fast pace section)
- Iconography (Colours, lighting, weapon props)
Slasher conventions include:
- Gore
- Masked or disfigured killer (Freddy, Jason, Leather face, Michael Myers)
- Generic characters, usually a group of teens
- Final Girl
- Equilibrium
- Sex Appeal
The audience response to trailers is one of the most
important parts of marketing a film. Releasing multiple trailers for films
allow for the editor and those making the film to make changes to better fit
the audience and what they like. How succesful a trailer is can alter how well
the film itself does at the box office since the audience need to be persuaded
to buy a ticket so getting feedback from the audience is vital for success.
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